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Marketing Manager

  • Ref: 303103
  • Type: Direct Hire
  • Location: Yonkers, NY
  • Industry: Health Clubs
  • Job Level: Experienced Non-Manager
  • Pay: $75,000 - 85000

Opportunity Description

Our client, a top health and fitness club, is hiring for a Marketing Manager in Yonkers, New York. This is an excellent opportunity for an experienced and ambitious Public Relations/Marketing Coordinator looking to take the next step in their career. They salary for this position ranges between $75,000 and $85,000 annually, depending on experience. 

The Marketing Manager will be responsible for assisting the Vice President of Marketing with marketing/public relations/advertising responsibilities over a variety of disciplines that will drive market/club level brand awareness and consideration, member acquisition and retention, and meaningful community connections.

Job Duties

Essential Duties of the Marketing Manger:

  • Assist in the development and execution of marketing/promotional calendar and advertising elements including campaign management and coordination with cross-functional teams.
  • Assist in the development and execution of advertising support for presales and new club openings as well as remodels and re-equips by conducting market research, campaign management and grand opening planning & support.
  • Analyze performance of marketing campaigns and price promotions.
  • Compile and interpret daily KPI reports to identify areas that need incremental marketing support.
  • Strategize, develop, and implement an ongoing email marketing communication plan to help drive new members, lower attrition, and improve consumer relationship.
  • Assist with budget and invoice tracking.
  • Coordinate and execute club/market level community outreach activities including local sponsorships, charitable initiatives, and partnerships with local organizations.
  • Monitor competitive marketing landscape to identify marketing opportunities.
  • Manage Health Insurance Partnerships to maximize membership & participation.

This job description is just the beginning. We look forward to the journey ahead and how duties, responsibilities, and activities may change as we learn and grow.

Experience & Skills Required

Qualifications/Requirements

  • 2-5 years’ experience in marketing or PR/advertising agency preferred
  • College Degree in Marketing, Business or related field.
  • Basic understanding of traditional, digital and social media advertising campaigns
  • Strong analytical and problem-solving capabilities.
  • Experience handling multiple projects and deadlines
  • Experience and proficiency in Microsoft Office programs – Outlook, Word, Excel, etc.
  • Experience in SalesForce Marketing Cloud is a plus
  • Ability to communicate clearly and concisely with internal and external teams
  • Basic copywriting, business writing and business speaking skills
  • Organizational, prioritization and problem-solving skills